Clearly, consumer behavior froze in 2020 following the response to the global COVID-19 pandemic much to the chagrin of—well—pretty much everyone.
As we move further into 2021, budgets are thawing, companies are hiring, and consumers are starting to reach into their pockets for non-essential purchases. However, consumers are still sticking to recently adopted habits with digital shopping carts as the preferred point-of-sale over ye olde brick-and-mortar.
E-commerce continues to grow on the heels of the recovery. In fact, it is doing better than ever, and companies are pivoting to accommodate their new digital shoppers by placing more emphasis on their online shopping experiences.
Over the past two quarters there has been a rise in demand for digital marketing professionals to build and execute on paid demand generation strategies—namely search engine marketing.
Search engine marketing is an extremely tough business—the landscape changes constantly, the competition between businesses is tight, Google dominates the market, and we’ve got to be on our toes. And while the business is tough, the people working it don’t have to be…
To that end, I would like to share my paid search budget tracking document with the hope that it will augment your reporting and execution. It’s totally free to use, but if anyone asks you about it, I’d love it if you could give me a little shout out to make my ears itch.
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